Folio — Vol. 01Independent · Pasadena, CA

Pasadena

A small studio shaping brand identities, editorial systems, and digital products for people who value the quiet over the loud. We design like it's going to be printed — then it ships to the screen.

View selected workDesign · Type · Web

Selected works

2023 — 2025
01

Meridian & Co.

A full identity system for a heritage type foundry — wordmark, specimen book, and a flexible editorial grid.

Brand · Print
02

Halcyon Reader

Editorial product design for a long-form reading app — dark mode, serif UI, and a calm reading tempo.

Digital · Product
03

Field Notes Quarterly

A 120-page travel journal, art-directed and set by hand across a strict baseline grid.

Editorial · Print
04

Terra Ceramics

Packaging and identity for a small-batch studio — tactile labels and a restrained, earthy palette.

Packaging · Brand
Portrait of the Pasadena studio principal

About

I make brands that feel considered, not optimized.

For the past eight years I've worked with founders, publishers, and cultural institutions to turn loose ideas into identities with a point of view. My practice sits between the printed page and the screen — where typography still carries the weight.

Currently an independent designer based in Pasadena. Previously at a small identity studio in Los Angeles. I take on a handful of collaborations each year, and I stay close to the print side: paper, ink, and the patience of a well-set page.

Based in
Pasadena, CA
Practice
Est. 2017
Status
Open · Q3 2025

Capabilities

What we do
01

Brand Identity

Wordmarks · Systems · Guidelines

02

Editorial & Print

Books · Magazines · Reports

03

Typography

Custom · Specimens · Type Systems

04

Web & Digital

Sites · Products · Prototypes

05

Art Direction

Campaigns · Photography · Film

06

Design Engineering

Tokens · Systems · Front-ends

Contact

Let's make
something worth keeping.

hello@pasadena.studio
© 2025 Pasadena — set in Fraunces & Inter.